Movado’s Derek Jeter watch a home run
Brands such as watchmaker Movado have been jumping on Derek Jeter’s 3,000th hit as a marketing platform to reach new consumers. In this case, the watchmaker had a hit on its hands. Movado revealed a...
View ArticleMoët & Chandon takes a swing at sports, charity with US Open partnership
Moët & Chandon sponsor the 2011 U.S. Open Champagne brand Moët & Chandon will be furthering its connection with high-end sporting competitions through a sponsorship of this year’s US Open in...
View ArticleW magazine releases exclusive content via daily iPad app
The Daily W Condé Nast’s W magazine recently released its iPad-only mobile application, giving consumers a chance to interact with the magazine between monthly issues. The Daily W app will be updated...
View ArticleMichael Kors channels Hollywood Glamour for multichannel fall/autumn 2012
Michael Kors autumn/winter 2012 Apparel and accessories designer Michael Kors is using its roots for inspiration to create the new autumn/winter 2012 collection that channels 1930s Hollywood Glamour....
View ArticleYoung Hollywood holds immense star power for luxury brand ambassadorship
Dior Homme fragrance Short-lived rumors that British actor Robert Pattinson was the new face of Christian Dior men’s fragrances spurred an instant media frenzy and experts agree that tapping young...
View ArticleHang w/ enhances the impact of celebrity ambassadors
Hang W/ Social media application Hang w/ aims to increase the reliability of brand ambassadors through live-streaming consumer interactions. The platform collapses the delays inherent in social media...
View ArticleOnline stars match global celebrities in influence, but for how long?
John Stamos #BeyondTheCarpet WhoSay ad Thanks to a cultural fixation on celebrity, it seems that partnerships between brands and influencers will never go out of style. Rob Gregory of WhoSay and former...
View ArticleMovado’s Derek Jeter watch a home run
Brands such as watchmaker Movado have been jumping on Derek Jeter’s 3,000th hit as a marketing platform to reach new consumers. In this case, the watchmaker had a hit on its hands. Movado revealed a...
View ArticleMoët & Chandon takes a swing at sports, charity with US Open partnership
Moët & Chandon sponsor the 2011 U.S. Open Champagne brand Moët & Chandon will be furthering its connection with high-end sporting competitions through a sponsorship of this year’s US Open in...
View ArticleW magazine releases exclusive content via daily iPad app
The Daily W Condé Nast’s W magazine recently released its iPad-only mobile application, giving consumers a chance to interact with the magazine between monthly issues. The Daily W app will be updated...
View ArticleMichael Kors channels Hollywood Glamour for multichannel fall/autumn 2012
Michael Kors autumn/winter 2012 Apparel and accessories designer Michael Kors is using its roots for inspiration to create the new autumn/winter 2012 collection that channels 1930s Hollywood Glamour....
View ArticleYoung Hollywood holds immense star power for luxury brand ambassadorship
Dior Homme fragrance Short-lived rumors that British actor Robert Pattinson was the new face of Christian Dior men’s fragrances spurred an instant media frenzy and experts agree that tapping young...
View ArticleHang w/ enhances the impact of celebrity ambassadors
Hang W/ Social media application Hang w/ aims to increase the reliability of brand ambassadors through live-streaming consumer interactions. The platform collapses the delays inherent in social media...
View ArticleOnline stars match global celebrities in influence, but for how long?
John Stamos #BeyondTheCarpet WhoSay ad Thanks to a cultural fixation on celebrity, it seems that partnerships between brands and influencers will never go out of style. Rob Gregory of WhoSay and former...
View ArticleSuccessful celebrity-fronted campaigns contingent on brands’ social prowess
Rihanna has designed sunglasses for Dior Although the definition of what constitutes a celebrity has evolved with the advancement of social media, a new report by Celebrity Intelligence finds that 40...
View ArticleLuxury descends on Cannes to debut products, host star-studded soirees
Luxury brands of all stripes are descending on the 2017 Cannes International Film Festival to partake in the French city's fittingly chic atmosphere.
View ArticleBrands doubled social spending, but decreased paid search in 2017
While the fashion industry has been increasingly embracing social influencers and messaging commerce, a recent campaign from Chloé demonstrated just how much potential these strategies have.
View ArticleMicro-influencers care more about results of campaigns: report
Micro-influencers are still proving to be more of interest for brands in social media advertising campaigns rather than celebrities, which is likely due to their emotional attachment towards the...
View ArticleWhy celebrity endorsements are drastically changing in China
While idols and celebrity endorsements have proven to be a golden ticket that increases brand awareness and resonates with consumers, the power dynamic between brands and celebrities is becoming more...
View ArticleAre Chinese consumers over celebrity livestreaming?
As ecommerce livestreaming has taken off in China, celebrities have started flocking to the format as a way to stay in the spotlight while generating income.
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