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Hang w/ enhances the impact of celebrity ambassadors
Hang W/ Social media application Hang w/ aims to increase the reliability of brand ambassadors through live-streaming consumer interactions. The platform collapses the delays inherent in social media...
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Online stars match global celebrities in influence, but for how long?
John Stamos #BeyondTheCarpet WhoSay ad Thanks to a cultural fixation on celebrity, it seems that partnerships between brands and influencers will never go out of style. Rob Gregory of WhoSay and former...
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Successful celebrity-fronted campaigns contingent on brands’ social prowess
Rihanna has designed sunglasses for Dior Although the definition of what constitutes a celebrity has evolved with the advancement of social media, a new report by Celebrity Intelligence finds that 40...
View ArticleLuxury descends on Cannes to debut products, host star-studded soirees
Luxury brands of all stripes are descending on the 2017 Cannes International Film Festival to partake in the French city's fittingly chic atmosphere.
View ArticleBrands doubled social spending, but decreased paid search in 2017
While the fashion industry has been increasingly embracing social influencers and messaging commerce, a recent campaign from Chloé demonstrated just how much potential these strategies have.
View ArticleMicro-influencers care more about results of campaigns: report
Micro-influencers are still proving to be more of interest for brands in social media advertising campaigns rather than celebrities, which is likely due to their emotional attachment towards the...
View ArticleWhy celebrity endorsements are drastically changing in China
While idols and celebrity endorsements have proven to be a golden ticket that increases brand awareness and resonates with consumers, the power dynamic between brands and celebrities is becoming more...
View ArticleAre Chinese consumers over celebrity livestreaming?
As ecommerce livestreaming has taken off in China, celebrities have started flocking to the format as a way to stay in the spotlight while generating income.
View ArticleChanel celebrates 100 years of celebrity with inspiring voices
French fashion house Chanel is honoring the centennial of its classic N°5 fragrance with a portrait series of celebrities in various industries.
View ArticleChina’s crackdown on celebrity culture is just getting started
Despite forcing a major rethink of marketing with celebrities, China’s ongoing crackdown may ultimately be a net positive for luxury brands in China.
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